HypeSelection is a retail store for limited edition sneakers, streetwear, and accessories based in Dubai. their mission is simple: to provide an unmatched shopping experience centered on authenticity and choice. With their extensive collection of coveted items, they cater to both newcomers and seasoned collectors, ensuring accessibility for all levels of enthusiasts.

The goal was to be able to make enthusiasts feel as if they are being catered to by their own people, by presenting them a brand that understood the "hype". We strategically defined the brand to be just that, which allowed the brand to propel itself as the go-to retail store for all things streetwear.